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The Mobile Payments landscape in the UAE has gone from strength to strength over the past few years, offering vast opportunities for digital content providers operating within the region. This exponential growth is being driven by high smartphone penetration, alongside greater consumer trust and willingness to pay via mobile phone, than credit card; generally consumers in the UAE trust MNO's more than banks in the region.
Telcos in the UAE have recognized this opportunity and are actively driving a real shift from PRSMS to Direct Carrier Billing ("DCB"), to facilitate more frictionless transactions and further exploit the growth in the region. As a result of this continued investment in DCB, mobile end user spend is forecast to grow at a rapid rate of 25% per annum until 2019. However many industry experts believe that the market forecasters are underplaying the growth in DCB end user spend in the UAE.
INFOMEDIA has full market coverage within the UAE, reaching circa 4.2 million mobile subscribers, across both the Etisalat and du networks. Find out more about the UAE by downloading the full Market Data Sheet.
We help our clients launch digital products with ease; providing a framework to ensure services meet local regulations & support with Customer Service. Due to the high volume of English speaking expats in the region, services are not required to be in Arabic; however due to great success, our clients often invest in translations post launch to further exploit the DCB growth in the region.
Get in touch today if you're interested in launching your mobile services in the UAE.