INFOMEDIA, a provider of innovative mobile software solutions, announced today that it has launched its Mobile Payments Platform (MPP) in the UAE to deliver new mobile services to Etisalat subscribers. INFOMEDIA will roll out a wide range of exciting digital content via direct carrier billing, including major merchants and exclusive entertainment partners, with dozens of new products available to the UAE market for the first time ever.

"INFOMEDIA and Etisalat have partnered over the past few years, but the reach of this new relationship will create impact of an entirely different scale for both of our businesses, and introduce fresh new experiences for Etisalat's mobile customer base." According to INFOMEDIA CEO Michael Tomlins, "While we are certainly pleased by this milestone, we are most proud that we continue to earn the confidence of top tier Mobile Operators and the trust of the industry’s premier brands. Enabling exciting new products and services, via freemium content and subscriptions, has resulted in rapid revenue growth for the carriers, presented new opportunities for our trusted content partners, and created a new dimension to customer satisfaction."

Mr. Khaled El Khouly, CMO of Etisalat UAE, added: "Etisalat is continuously looking to extend and enhance our customers' use of their phones, by delivering on our continued vision to deploy the most innovative content and advanced digital services to our customers. Our partnership with INFOMEDIA is designed to help exceed customer expectations with best in class and innovative digital services.


Etisalat is the UAE's leading telecommunications operator, serving over 11.6 million mobile customers in the region. Delivering on it's consumer promise of leading edge customer experience, Eitslat has rolled out the countries widest 4G+ LTE network, providing mobile broadband speeds of up to 300Mbps and 93% coverage in the region.  Etisalat continues to deliver innovative home and mobile solutions, as it strategically transforms into a leading integrated digital services provider. 

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