Infomedia is partnering with integrated media and global entertainment company WWE to expand their global reach using direct carrier billing (DCB)
Infomedia is assisting the expansion of WWE’s Digital Media service by providing direct carrier billing (DCB) to reach a wider demographic. DCB is a recognised payment solution, enabling providers such as WWE to charge the cost of digital content directly to customers’ mobile phone accounts. This means customers without payments cards, or those that simply prefer to avoid entering card details and other authentication credentials at the checkout, can still purchase their favourite content quickly and easily.
Through the partnership, WWE will access Infomedia’s network of trusted mobile carriers and marketing partners in Europe and Asia to expand the reach of their mobile assets such as video clips, articles, hourly news flashes and other mobile-centric content. This enables WWE to focus on creating great digital services, while Infomedia supports in opening up access to new customers that are unwilling or unable to pay for the content using payments cards.
Emilio Revelo, Director of Content Media Distribution, WWE said:“Globally, we need to interact with WWE fans on their terms – that means the content or experience they expect on the channel they prefer. Adding the option of paying for content by DCB opens up a whole new market for us – those that don’t have or don’t want to use bank cards. In some of our target markets, card penetration pales in comparison to mobile penetration – we are excited about the potential of this partnership.”
Michael Tomlins, CEO of Infomedia said: “Successful brands such as WWE are constantly looking at offering a more tailored, relevant entertainment experience to its global audience. WWE already has multiple forms of great content and has embraced the omnichannel opportunity. It is now enabling its global audience to transact in an efficient way – avoiding a reliance on payment cards to access new markets.”