In recent years, Oman has witnessed a surge in mobile entertainment, reflecting the country's embrace of digital innovation and the evolving preferences of its tech-savvy population. In 2023, mobile phone penetration in Oman surpassed 100% (according to Telecommunications Regulatory Authority (TRA) of Oman) which can be attributed in part to the widespread availability of smartphones and increasingly affordable data plans.
This extensive adoption of smartphones and improved internet connectivity has meant Omanis are increasingly turning to their mobile devices and tablets for a diverse array of entertainment options.
The proliferation of platforms like Netflix, Amazon Prime Video, and Disney+ helps create a market for smaller, more affordable streaming services and as such there has been an emergence of local streaming services catering to regional preferences.
Furthermore, advancements in mobile technology have paved the way for enhanced gaming experiences on smartphones, and mobile gaming in particular has emerged as a dominant force in Oman's entertainment landscape, captivating audiences of all ages and genres.
From casual puzzle games to immersive multiplayer experiences, the diverse range of mobile titles available caters to a broad range of interests.
According to a report by Newzoo, mobile gaming revenues in the Middle East and North Africa (MENA) region are expected to reach $6.2 billion by 2024 showing the increasing popularity of mobile gaming for recreation and entertainment.
Looking ahead
These burgeoning trends not only signify a shift in consumer behaviour but also present exciting opportunities for businesses and content creators providing they make the necessary efforts to adapt content that resonates with Omani audiences. From using subtitles, dubbing and incorporating regional themes and cultural references to enhance engagement, demand for this is very high from both audiences and mobile network operators.
Conclusion
The rapid growth of mobile entertainment in Oman highlights the transformative power of technology in shaping the country's cultural landscape and leisure habits. From gaming and streaming to social networking, mobile devices have become crucial tools for accessing entertainment anytime, anywhere.
As Oman embraces the digital age, the mobile entertainment sector is poised for continued expansion, offering boundless opportunities for businesses, content creators, and consumers alike.
By leveraging our industry expertise and network of partners, Infomedia empowers businesses to establish a strong presence in Oman, getting your services up and running and monetising your content in order to thrive in the competitive mobile entertainment sector.
To get in touch and find out more, contact us on info@infomedia.co.uk
