Bahrain's telecommunications sector stands as a beacon of innovation and growth within the Middle East, presenting abundant opportunities for mobile phone products and services. With a tech-savvy population and a robust infrastructure, the Kingdom offers a fertile ground for companies like Zain Bahrain to expand and diversify their offerings.
Market Size and Demographics
Bahrain's smartphone market has exhibited consistent growth, driven by arising number of expatriates and the increasing adoption of advanced mobile technologies. Projections indicate that the market will continue to expand, reflecting the population's growing reliance on mobile devices for communication, commerce, and entertainment. The demographic landscape is characterized by a youthful populace, with a significant portion under the age of 30, who are keen adopters of digital innovations. (6Wresearch)
Zain Bahrain's Role and Initiatives
As a leading mobile network operator, Zain Bahrain has been instrumental in shaping the Kingdom's digital ecosystem. The company has consistently introduced services that resonate with the evolving preferences of its customer base. Notably, Zain Bahrain has formed strategic partnerships to enhance its content offerings. For instance, the collaboration with MBC Group's SHAHID platform provides customers with seamless access to a vast library of Arabic video-on-demand content, facilitated through convenient mobile payment solutions.
Opportunities in Short-Form Video on Demand
Do you have a catalogue of video content? The global surge in popularity of short-form video content presents a compelling opportunity within Bahrain's market. Consumers are increasingly gravitating towards concise, engaging videos that cater to on-the-go lifestyles. Infomedia is well-positioned to help you capitalize on this trend with it’s white label content portal, allowing you to easily curate and deliver short-form video content that aligns with local cultural preferences and interests. Consider:
1. Content Localization: Develop and promote content that reflects Bahraini culture, traditions, and societal narratives to foster a deeper connection with the audience.
2. Platform Integration: Seamlessly integrate short-form video services into Infomedia’s white label content portal, ensuring a user-friendly experience that encourages frequent engagement.
3. Partnerships with Content Creators: Collaborate with local influencers and content creators to produce authentic and relatable videos that resonate with the target demographic.
4. Innovative Monetization Models: Explore diverse revenue streams such as standard and premium subscriptions, and pay-per-view options to cater to varying consumer preferences, allow enabled by Infomedia’s DCB payments platform that integrates effortlessly with our content portal.
DCB Payments for all
Of course Infomedia’s DCB platform is not only for VoD, we can support all types of digital content as well as services in transport, ticketing and many more. Get in touch to discuss how our platform can help you monetise your services on Zain Bahrain.
Photo credit: https://unsplash.com/@charlad
