Infomedia adds MTS and Yettel Serbia to its portfolio of connections
We are pleased to announce the addition of both MTS Serbia and Yettel Serbia to our growing carrier connections portfolio. With 75% of the market share reaching an addressable market of 3.8 million customers, Infomedia provides a significant opportunity in Serbia.
A Growing Mobile Market
Over the past decade, mobile phone usage in Serbia has experienced remarkable growth. By 2023, mobile phone penetration reached over 110%, meaning there are more active mobile connections than the total population. This growth has been spurred by greater affordability of smartphones, expanding 4G and 5G infrastructure, and the increasing reliance on mobile devices for everyday activities. According to the Statistical Office of the Republic of Serbia, mobile internet usage has surged by 70% in the last five years, demonstrating the growing reliance on mobile for accessing information and entertainment.
Video on Demand: An Expanding Segment
The VOD market in Serbia has shown consistent growth, reflecting global trends. Platforms like Netflix, Amazon Prime, and local services such as EON and Orion TV have gained traction. The audience for VOD is primarily younger demographics, with millennials and Gen Z making up a significant portion of the market. These groups seek on-the-go access to high-quality streaming services and localized content, creating opportunities for businesses to offer tailored experiences.
Furthermore, the proliferation of 5G networks, supported by a 35% year-over-year increase in 5G subscriptions, has made streaming smoother and more accessible. This rapid adoption of 5G ensures faster and more reliable connections, presenting businesses with a significant opportunity to tap into the market by introducing subscription models with localized pricing and exclusive Serbian-language content.
The Passion for Sports
Sports content holds a special place in Serbian culture. Football (soccer), basketball, and tennis dominate the sports landscape, with high-profile events drawing millions of viewers. The success of Serbian athletes on the global stage, such as Novak Djokovic in tennis, has fuelled interest in sports-related content. Mobile apps offering live streaming, real-time scores, and fantasy sports leagues have significant potential to engage this dedicated audience.
Opportunities also exist in integrating sports with VOD platforms, enabling users to watch highlights, replays, and documentaries about their favourite teams or players. Sponsorship and advertising revenue from such platforms can also be substantial, as brands seek to connect with Serbia’s passionate sports fanbase.
Casual Gaming: A Growing Opportunity
The casual gaming market in Serbia has grown significantly in recent years, particularly among younger audiences. According to a recent Statista report, gaming revenues in Serbia are expected to surpass $100 million by 2025, with mobile gaming being a primary driver. Popular genres include puzzle games, sports simulations, and role-playing games.
Localizing games and creating culturally relevant content can help businesses stand out in this competitive market. Furthermore, the rise of in-app purchases and freemium models presents an avenue for monetization. Collaborations with local developers can also foster innovation and appeal to Serbian gamers.
Conclusion
Direct Carrier Billing via Infomedia is an excellent way for businesses to quickly access the Serbian mobile market which presents compelling opportunities in VOD, sports, and casual gaming services. The convergence of high mobile penetration, expanding internet infrastructure, and shifting consumer habits creates fertile ground for innovative products and services. By tailoring offerings to the needs and preferences of Serbian consumers, businesses can unlock significant growth potential.
